[Short #2] Goop

Goop, Goop, Goop, Goop

There’s a project in the NFT space called goopdoods. They look something like this:

The cheapest one of these is ~$1,000 or 0.34 Eth at the time of this writing.

“TPan, this is exactly why NFTs are going to 0.” Ya I get it, but let’s explore some of the factors that brought this project to this point, and potentially even further.

The community is diehard, the art is unique, and the word ‘goop’ has high virality potential.

Enter Goop Meditations:

danielgothits.eth @danielgothits

love it. doing this in 5 mins. get ready lol

Twitter avatar for @blindjoedeath42

sartocrates.eth ᵐᶠᵉʳ @blindjoedeath42

@danielgothits someone should host a space where we get as many ppl possible on mic as possible simultaneously and have a free improv jam where the only parameter is that the only word you can say/sing/chant is "goop" and go for like a solid half our - goop deep drone

1:28 AM ∙ Apr 8, 2022


15Likes3Retweets

@danielgothits, a NFT Twitter influencer, took action on a suggestion to start a Twitter Spaces on a whim (for those unfamiliar, similar to a Clubhouse Room) where you can literally only say the word “goop”.

This was not a part of a some pre-meditated marketing plan, had 0 budget, and happened on a whim.

And meditate they did…

Twitter avatar for @iapenfts

iapenfts.eth @iapenfts

When you thought you had seen it all web 3 always gives you that will smith slap 😂

1:55 AM ∙ Apr 8, 2022


386Likes83Retweets

Again…no planning, a small influencer account kickstarting it, participation from a hardcore community, and a lot of curious listeners.

This went viral in the Crypto NFT space on a Thursday evening and everyone started tweeting about it. Not only that but the replies and memes about this project fueled it further.

And they did another meditation on Friday.

With “goop”ified Rick Astley lyrics as a bonus

This movement was trending to the point where Newsweek caught wind of it and wrote about it.

“TPan, I think my IQ dropped a couple points, I’m unsubscribing.”

Alright, alright let’s gain those IQ points back. Here’s some takeaways:

  1. What is YOUR ‘goop‘? What is YOUR COMPANY’S ‘goop’? Is there a brand where you would participate in something considered silly for 99.999% of the world, but you would be passionate about? Does your company or brand have a user base that would participate in something as crazy as this? If yes, there may be something special there when it comes to brand loyalty and community building.

  2. If you’re in B2C, have fun with your brand. The goop meditations piqued my interest, but what I found just as fascinating were the ways that the community quickly memeified the project name. I’ll stick with the written examples, but the goopdude community inserted themselves into our everyday lexicon in a brilliant way. ‘goop morning’, ‘goop night’, ‘goop for you’, ‘goopbob gooppants’, ‘deja goop’. You know what words are being replaced in those phrases. The list goes on. The goopdudes project let the community run with these ideas, and they will keep innovating in their unique way.

  3. Give them an inch, they’ll give you a mile. Flipping the saying on its head, the project provided the canvas, and the community is painting with all types of mediums.

Twitter avatar for @goopdoods

goopdoods by GOOPDUDE @goopdoods

here are todays free banners it's the last of the honorable mentions from our #drakeisgoop contest cant wait for the next contest 👀

ImageImageImageImage

3:55 AM ∙ Apr 9, 2022


172Likes23Retweets

Oh and right before I was going to hit publish, another goop meditation session is happening later today. Love it or hate it, goops gonna goop. I hope to join this one to see what all the goop is about.

Twitter avatar for @Helloimmorgan

Morgan Taylor 💎 🇦🇲 @Helloimmorgan

After today I’m going to need another @goopdoods meditation session who is down to goop at 6 pm EST

5:20 PM ∙ Apr 11, 2022


79Likes6Retweets

Loading...
highlight
Collect this post to permanently own it.
Web3 with TPan logo
Subscribe to Web3 with TPan and never miss a post.